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Santa Cruz Bicycles creates category-leading downhill, cross country, and electric bikes.
We design, research, engineer, manufacture and assemble the very highest quality bikes. They are so simply advanced that they make bicycling even more enjoyable and are made to last many lifetimes of real world abuse.
Santa Cruz Bicycles was born out of a simple truth: the bikes we wanted to ride didn’t exist. We had a vision for mountain biking – its look, the ride, and the technology – but we knew it would never become a reality unless we built it ourselves.
Making the best off-road bikes is what we do. Three decades and dozens of models later, that commitment is more true than ever.
Whyte Bikes is a British brand reknowned for designing bikes that excel in when being used in the real world. With progressive geometry, their frames are long, low, and slack for unmatched control and confidence on rough terrain. Built to thrive in the UK’s harsh weather, Whyte bikes feature smart details like weatherproof bearings and internal cable routing.
They focus on performance and value, offering high-quality components without breaking the bank. From Trail and Enduro bikes to eBikes and gravel models, Whyte consistently delivers award-winning ride quality and innovation.
Riders trust Whyte for durability, reliability, and sheer fun on any adventure.
Norco Bicycles is a Canadian brand renowned for its innovative designs, quality craftsmanship, and deep roots in mountain biking culture. Founded in 1964 in British Columbia, Norco has grown from a small local operation into one of the most respected names in cycling worldwide. The brand’s bikes are built to handle the rugged terrain of Canada’s mountains and forests, with a strong focus on performance, durability, and rider confidence. From cutting-edge enduro and downhill machines to versatile trail and gravel bikes, Norco’s range combines advanced frame engineering with thoughtful component choices. Their commitment to continuous development and real-world testing ensures every Norco bike delivers a ride that’s balanced, responsive, and ready for adventure
Yeti Cycles is a legendary mountain bike brand founded in 1985, renowned for its deep racing heritage and industry-leading innovation. Based in Golden, Colorado, the company has built a reputation for producing high-performance trail, enduro, and now e-MTBs, all crafted with precision and passion. Their bikes are designed around advanced suspension systems, most notably the patented Switch Infinity platform, which provides exceptional efficiency and control across demanding terrain. Yeti’s signature turquoise frames have become an icon, symbolising speed, agility, and rugged durability. From the lightweight ARC hardtail to the aggressive SB160 and the powerful 160E e-MTB, every model is engineered with direct input from world-class riders and rigorous race testing. Performance, geometry, and handling are central to Yeti’s identity, making them a top choice for serious riders looking for cutting-edge technology and an unmatched trail experience. Yeti continues to push boundaries while honouring its roots as a race-driven brand.
Haibike have been developing bikes in Germany since 1995 and draw upon almost 100 years of experience from their parent company, WinoraGroup. With the introduction of the Haibike XDURO FS in 2010, they opened the doors to a completely new category of cycling: ePerformance. This marked the beginning of the Haibike success story and helped spark the eMTB revolution. They were pioneers—believing in the potential of sporty eBikes long before the rest of the industry, and their commitment remains stronger than ever.
ePerformance blends physical effort with electric assistance. Riding a Haibike eBike delivers power, balance, and freedom, creating a seamless connection between rider and machine. It's a harmonious mix of natural motion and advanced technology, promoting a healthy and exhilarating riding experience.
Raleigh is one of the oldest and most storied bicycle brands in the world, founded in Nottingham, England in 1887 and still rooted in that city.
Over its long history, Raleigh became the largest bicycle manufacturer globally by the early 20th century through innovation and large-scale production.
Today, Raleigh offers a broad range of bikes that reflect its heritage while meeting modern needs — from kids’ bikes and hybrids to full-electric city commuters. The brand emphasises accessibility, quality and heritage: you’ll find models like the Pioneer hybrid series and the ONE Smart City electric bike which bring cutting-edge tech within a recognisable brand framework. With ownership by the Accell Group since 2012, Raleigh continues to evolve globally while holding onto its British roots.
